IIBA – Solid Business Analysis as a Foundation Stone

Speakers: Keith Ellis, Jas Phul, Dan Linstedt

IIBA is the International Institute of Business Analysis is a non-traditional presenter for DataVaultAlliance. Dan Linstedt will kick off the session with an introduction about IIBA and why he sees business analysis as essential and where failures are happening in implementation. Keith Ellis, IIBA’s Chief Engagement and Growth Officer, and Jas Phul, Director Product Development will talk to how to better connect projects to the business to improve business outcome.

The IIBA team will focus on the profession of business analysis and what to look for in competent analysts, core methods in elicitation and management as well as standards in business analysis. Finally, the team is going to look at using business analysis to improve outcomes specifically in data initiatives and as a foundation to data warehouse implementations.


  • How is the business analysis profession changing?
  • Business analysis competencies – what are you looking for in your analysis capability?
  • How do you improve business outcomes in data project?
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